✦HaliteIntelligence
Home→Platform

The Platform

Every layer of consumer intelligence,
connected end-to-end.

Four integrated modules. One continuous intelligence loop — from first quiz answer to long-term retention signal.

Routine EngineOutcome TrackerBrand DashboardEmbedded Widget
◈01

Widget

Captures data

✦02

Routine Engine

Generates recs

◉03

Outcome Tracker

Measures results

▲04

Brand Dashboard

Surfaces intelligence

Each module feeds the next. Data compounds with every consumer interaction.

✦

Module 01

Routine Engine

The brain behind your personalization. Our AI generates bespoke recommendations from your product catalogue — inclusive by design, need-matched, and updated as the consumer's preferences evolve.

Routine Engine

Generated routine — Tone 08, Dry + Hyperpigmentation

AM Cleanser

Gentle Milk Cleanser

98% match

Serum

Niacinamide 10% Serum

95% match

Moisturizer

Barrier Repair Cream

97% match

Catalogue-native recommendations

Every routine is built exclusively from your product catalogue — no generic picks, no competitor references. The AI learns your formulations and matches them to the right consumer profile.

Monk Skin Tone Scale-aware

All 10 Monk Skin Tone Scale tones are fully supported. Ingredient recommendations, formulation flags, and concern mapping are all calibrated per tone — because personalization has to be accurate for everyone.

Multi-signal matching

Skin type, primary concerns, climate zone, known sensitivities, budget range, and routine experience level all feed the recommendation. The more signals, the better the match.

Routine refinement loop

As a consumer's check-in data accumulates, their routine is automatically refined — swapping underperforming products, adjusting steps based on skin response, and escalating or de-escalating actives.

<2 min

Quiz to first routine

94%

Consumer match accuracy

100%

Catalogue-native picks

10

Monk Skin Tone tones supported

◉

Module 02

Outcome Tracker

The real-world feedback loop. Regular consumer check-ins capture product satisfaction, reactions, and engagement — turning anecdotal results into structured, brand-level intelligence.

◎

Regular product check-ins

Consumers rate their product experience across key dimensions — satisfaction, efficacy, and concern-specific metrics. Each response updates their profile and aggregates into your brand analytics.

⬡

Per-product reaction logging

Good reactions and bad ones. Consumers log what worked and what didn't at the product level. This feeds your ingredient lab and future recommendation calibration.

◈

Compliance tracking

Routine adherence is tracked automatically. Drops in compliance are a leading signal for churn — Halite surfaces them before they become cancellations.

▲

Progress narratives

Halite generates an AI-written progress summary for each consumer — visible in the widget. They see their journey; you see the structured trend data behind it.

Outcome tracking

Week 6 check-in

Hydration8/10 (was 5)
Clarity7/10 (was 4)
Texture9/10 (was 6)

"Your skin's hydration has improved significantly over the last 4 weeks. The Barrier Repair Cream appears to be driving the strongest response."

83%

Average routine compliance rate

Wk 1

When first outcome data appears

↑64%

Skin score improvement avg, 8 weeks

3×

More reorder conversion with check-ins

▲

Module 03

Brand Dashboard

Your aggregated intelligence layer. Every recommendation, check-in, and reaction feeds into a brand-level view of who your consumers are, what they need, and what's actually working.

Brand Dashboard

Active consumers

4,218

↑ +12%

Avg sat. score

7.4 / 10

↑ +0.8

Top concern

Dryness

38% of base

Churn risk

6.2%

↓ -1.4%

Top concerns by consumer segment

Consumer intelligence overview

Total active consumers, satisfaction score averages, concern distributions, demographic breakdowns, and engagement rates — all in one command center. Updated in real time as consumers check in.

Active profilesSatisfaction trendsConcern mapsEngagement rates

Ingredient lab & product performance

See which active ingredients are driving the strongest outcomes across your consumer base. Identify what's working, what's causing reactions, and where your formulation gaps are — before a competitor fills them.

Ingredient efficacyReaction flagsFormulation gapsProduct rankings

Retention & churn intelligence

Engagement drop-offs, declining satisfaction scores, and reduced check-in frequency are early warning signs. Halite surfaces high-risk consumers so your team can re-engage with the right offer before they leave.

Churn risk scoringRe-engagement listCompliance alertsWin-back timing

Market benchmarking

Compare your consumer concern distribution against anonymized market-level trends. Understand where your product mix is well-matched and where you have white space.

Market trendsConcern benchmarksDemographic gapsPortfolio fit

10+

Analytics charts, per-brand

Live

Dashboard refresh cadence

CSV

Data export for any chart

All

Monk tones segmented separately

◈

Module 04

Embedded Widget

One script tag. The consumer-facing layer that makes all of Halite's intelligence visible — without sending your customers anywhere but your own storefront.

your-store/theme.liquid
<script
src="https://cdn.haliteintelligence.com/widget.js"
data-api-key="your_api_key"
data-accent="#C17A47"
data-position="bottom-right"
/>

Works with

ShopifyWebflowWordPressSquarespaceCustom ReactAny HTML

✦ Shopify native integration

Install directly from the Shopify App Store. Automatic product catalogue sync, no manual API key setup, and native checkout integration for reorder prompts.

◎

Consumer quiz & recommendations

2 min quiz · Catalogue-native · Inclusive by design

Consumers complete a 2-minute quiz directly on your storefront. Halite instantly generates a personalized recommendation from your catalogue, displayed in the widget. Zero redirects.

⬡

Regular check-in prompts

Smart timing · No app needed · Feeds outcome data

Smart cadence-based nudges prompt returning consumers to log their product experience. Satisfaction scores and reactions are captured and pushed to the Outcome Tracker automatically.

◈

Smart reorder prompts

Usage-based timing · Checkout-integrated · Reduces stockouts

Halite calculates each product's expected run-rate based on routine steps and compliance frequency, then surfaces a reorder prompt timed to actual usage — not arbitrary 30-day cycles.

▲

Progress view & narrative

AI-written · Personalised milestones · Drives repeat visits

Returning consumers see a visual summary of their product journey — scores over time, milestone alerts, and an AI-generated progress narrative. Drives engagement and reinforces product value.

✦

White-label theming

CSS theming · Your brand · No Halite badge on Enterprise

Fully themeable to match your brand — accent colour, font weight, corner radius, and widget position. Available in all plans. Full white-label (your domain, no Halite branding) on Enterprise.

5 min

From signup to live widget

0

Backend setup required

64%

Consumer routine adoption rate

3×

Reorder conversion vs baseline

The intelligence loop

Every module makes the others smarter.

The widget captures data. The Routine Engine uses it. The Outcome Tracker validates it. The Brand Dashboard compounds it. The longer your brand runs on Halite, the sharper your consumer intelligence becomes.

Widget→Routine Engine

Skin profile data feeds recommendation calibration

Outcome Tracker→Routine Engine

Product reactions refine future routine generation

Outcome Tracker→Brand Dashboard

Check-in data builds brand-level analytics

Brand Dashboard→Everything

Intelligence insights inform catalogue and CRM strategy

See it in action — book a demo

Get a demo

Walk through the platform with your catalogue.

30 minutes. We cover all four modules with your actual product catalogue and consumer use case — so you leave with a clear picture of what the intelligence loop looks like for your brand.

✓

Live Routine Engine demo with your catalogue

✓

Outcome Tracker and compliance walkthrough

✓

Brand Dashboard analytics preview

✓

Widget integration on your storefront

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