Halite
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How it works, for beauty & fragrance brands

Everything that happens before they answer a question.

Four pieces, working together — from a profile landing on your product page already built, to knowing which of your products actually worked.

Each piece feeds the next — and the profile the shopper owns gets sharper with every pass.

The profile arrives before they do.

A connected shopper lands on your product page already known. There is no form to fill in, no account to create on your side, and no twenty questions asked before you have given them anything.

What lands on your site

0 questions asked
Skin type & concernsAlready known
Routine length they keepAlready known
Textures they reach forAlready known
Sensitivities & what to avoidAlready known
What they usually spendAlready known
Shade, on the 10-tone Monk scaleAlready known

One tap, not a funnel

They connect the profile they already built in Hallie. It is on your page before they finish scrolling.

Scoped to what you sell

A skincare brand sees the skincare profile. Not their hair, makeup or fragrance answers, and never another brand’s customers.

New to Halite? They onboard in place

A shopper without a profile takes the Halite onboarding quiz inside the plug-in on your site, which builds it as they answer. They still get personalized picks on that first visit.

Theirs to switch off

Every connection is an explicit permission from the person, recorded against your brand, and revocable from either side at any time.

0

Questions a connected shopper has to answer

1 tap

From landing on your page to being known

10

Skin tones supported, on the Monk scale

Per category

How far a brand can see, and no further

Your catalog, ranked against that profile.

Every product you sell, scored against what this person actually needs — with a plain-English reason under each pick, including the ones that got pushed down.

nubianbeauty.com/skincare
NUBIAN
HHallie connected

Picked for you · skincare & body

For dark marks, without upsetting your skin

You told Hallie you’re working on dark marks first, with dehydration underneath, and that your skin reacts easily. These are ranked on that — brightening actives your skin can tolerate, at the routine length you asked for, under $50.

94% match

Even Tone Niacinamide Serum

$42 · 30ml

  • Niacinamide and tranexamic acid — what dark marks actually respond to
  • No acids or fragrance, so it suits skin that reacts
  • Within the $50 you tend to spend
Add to bagSave
88% match

Hydrating Glycerin Lotion

$28 · 200ml

  • A lotion, which is the texture you reach for
  • Glycerin and shea for the dryness you flagged
Add to bagSave
76% match

Shea & Vanilla Body Cream

$34 · 250ml

  • Strongly scented, the way you like body care
  • A cream, not the lotion you usually pick
Add to bagSave
31% match

Glycolic Resurfacing Peel 15%

$46 · 50ml

  • A high-strength acid, and you said your skin reacts
  • Adds a step to a routine you keep moderate
Add to bagSave

Only your products

Every pick comes from your own catalog. Never a generic recommendation, never something you don't sell.

A reason under every pick

Written in the shopper’s own terms — the concern they named, the texture they prefer, the budget they keep to.

It says why not, too

A product that scores badly shows what pushed it down, so a recommendation reads as advice rather than advertising.

Sharper every visit

What they buy and how it goes feeds back in, so the second visit starts from a better place than the first.

100%

Of picks come from your own catalog

94%

Customers say the match was right

Every

Product carries a reason, ranked or not

10

Skin tones reported on separately

Then you find out whether it worked.

Instead of waiting for a return or a review, Halite asks how it is going on a regular cadence. Every answer updates the profile the shopper owns — and tells you, at the product level, what is landing.

Outcomes at the product level

Customers rate how a product is working across a few key measures. Every answer updates their profile and your reports.

What worked, and what didn't

Good reactions and bad ones both get logged against the specific product, so you know what to fix and what to double down on.

Are they still using it?

We track whether people stick with what they bought. A drop-off is one of the earliest signs someone is about to leave.

A progress update, written for them

Customers see a simple summary of their own progress. You see the trend data behind it.

Week 6 check-in

Hydration8/10 (was 5)
Clarity7/10 (was 4)
Texture9/10 (was 6)

“Jamie’s hydration has improved a lot over the last 4 weeks — the Barrier Repair Cream looks like the strongest driver.”

83%

Average check-in response rate

Week 1

When you first see real outcome data

↑64%

Average improvement customers report, 8 weeks in

More likely to reorder after checking in

One dashboard, in plain language.

Every profile, ranking and outcome rolls up into one view of who your customers are, what they need, and what is actually working — built to be read by your team, not a data analyst.

Active customers

4,218

↑ 12%

Happiness score

7.4 / 10

↑ 0.8

Top concern

Dryness

38% of customers

At risk of leaving

6.2%

↓ 1.4%

Top concerns, by customer group

A single view of your customers

Total active customers, happiness scores, top concerns and how engaged people are — updated automatically as outcomes come in.

Active customersHappiness trendsTop concernsEngagement rates

See what's actually working

Which products and ingredients drive the best results across your customer base — and where you have a gap in your lineup, before a competitor fills it.

Product performanceReaction flagsFormulation gapsProduct rankings

A heads-up before customers leave

Dropping engagement and satisfaction are early warning signs. We surface who is at risk so your team can reach out first.

Risk scoringWho to reach out toCompliance alertsWin-back timing

How you compare to the market

Your concern distribution against anonymized, market-level trends — so you know where your lineup fits and where the white space is.

Market trendsConcern benchmarksPortfolio fit

10+

Easy-to-read reports, built for your brand

Live

Updates as outcomes come in

CSV

Export any report, anytime

All

Skin tones reported on separately

One link on your site. No quiz to build.

Everything above runs inside a plug-in we install for you. Your customers never leave your store, you never touch a line of code, and there is no questionnaire for your team to write or maintain.

1

Send us your catalog

A spreadsheet works fine, or connect Shopify and it syncs on its own.

2

We build and install it

Matched to your brand's colours and voice — you approve the whole thing before launch.

3

You're live

Typically about a week from the first call. Shopify brands can go faster.

ShopifyWebflowWordPressSquarespaceAny website

✦ We keep adding to this list

We’re progressively adding integrations with more of the platforms already in your stack — your ESP, your CRM, your helpdesk. Tell us what you run and we’ll tell you where it sits.

Profile connect, in one tap

No redirect · no account on your side

A connected shopper is recognised on your storefront and sees personalized picks immediately.

Onboarding for anyone new

In the plug-in · builds the profile as they go

A shopper without a profile answers the Halite onboarding questions in place, and gets the same personalized result on that first visit.

Outcome prompts, timed well

Automatic · no app required

Well-timed nudges bring customers back to say how a product is working. Every answer sharpens the profile.

Looks like your brand

Your colours, your voice

Accent colour, font weight and placement all match your site. Full white-label available on Enterprise.

~1 wk

From signup to live on your site

0

Lines of code required from you

0

Quiz questions for your team to write

1

Link that goes on your site

How it all fits together

Every piece makes the others sharper.

The profile says what someone needs. The ranking turns that into picks from your catalog. Outcomes say whether those picks were right, and feed straight back into both — for you, and for the next brand they meet.

ProfileRanking

What a shopper already told Hallie decides what your catalog surfaces first.

OutcomesRanking

What actually worked refines the next set of picks, automatically.

OutcomesDashboard

Every response becomes a data point in your brand-level reports.

See it in action — book a demo

Get a demo

Walk through it with your own catalog.

30 minutes. We’ll rank your real products against a real profile, so you leave knowing exactly what a connected shopper would see on your site.

What a shopper sees the moment they connect

Your catalog, ranked and explained

How outcomes come back to you

A preview of your dashboard

What setup on your site would look like

Or email demo@haliteintelligence.com

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