How it works, for beauty & CPG brands
Four simple pieces, working together — from the first quiz answer to knowing exactly when to check in on someone.
The Quiz
Learns what a customer needs
Recommendations
Matches them to real products
Check-Ins
Tells you if it actually worked
Your Dashboard
Shows you everything at once
Each piece feeds the next — the longer a customer sticks around, the sharper their profile gets.
Also known internally as the Routine Engine
A short, friendly quiz learns what a customer needs — then our system matches them to real products from your own catalog. Not a generic pick. Not a guess.
A recommendation, right after the quiz
Only your products, never generic advice
Every recommendation is built exclusively from your catalog — nothing you don't actually sell, ever.
Works well for every skin tone
Built on all 10 tones of the Monk Skin Tone Scale, so the match is accurate for every customer, not just some.
Takes everything into account
Skin type, concerns, climate, sensitivities, budget, and experience level all shape the match.
Gets better as check-ins come in
As a customer shares more, their recommendation is automatically refined — swapping out anything that isn't working.
<2 min
From quiz to first recommendation
94%
Customers say the match was right
100%
Picks are from your real catalog
10
Skin tones fully supported
Also known internally as the Outcome Tracker
Instead of waiting for a review or a return, Halite checks in with customers on a regular cadence — turning “I think it’s working” into real, structured feedback.
Simple, regular check-ins
Customers rate how a product is working across a few key measures. Every answer updates their profile and your reports.
What worked, what didn't
Good reactions and bad ones — both get logged at the product level, so you know exactly what to fix or double down on.
Are they actually using it?
We track whether customers are sticking with their routine. A drop-off is one of the earliest signs someone's about to leave.
A progress update, written for them
Customers see a simple summary of their own progress. You see the trend data behind it.
Week 6 check-in
“Jamie’s hydration has improved a lot over the last 4 weeks — the Barrier Repair Cream looks like the strongest driver.”
83%
Average check-in response rate
Week 1
When you first see real outcome data
↑64%
Average improvement customers report, 8 weeks in
3×
More likely to reorder after checking in
Also known internally as the Brand Dashboard
Every recommendation, check-in, and reaction rolls up into one view of who your customers are, what they need, and what’s actually working — built to be read by your team, not a data analyst.
Active customers
4,218
↑ 12%
Happiness score
7.4 / 10
↑ 0.8
Top concern
Dryness
38% of customers
At risk of leaving
6.2%
↓ 1.4%
Top concerns, by customer group
Total active customers, happiness scores, top concerns, and how engaged people are — all updated automatically as customers check in.
Which products and ingredients are driving the best results across your customer base — and where you have a gap in your lineup, before a competitor fills it.
Dropping engagement and satisfaction are early warning signs. We surface who’s at risk so your team can reach out first.
See your concern distribution against anonymized market-level trends, so you know where your lineup fits and where you have white space.
10+
Easy-to-read reports, built for your brand
Live
Updates as check-ins come in
CSV
Export any report, anytime
All
Skin tones reported on separately
Also known internally as the Embedded Widget
Everything above lives directly on your site — the quiz, the check-ins, the progress updates. Customers never leave your store, and you never touch a line of code.
Send us your product list
A spreadsheet works just fine.
We build & install it for you
Matched to your brand's colors and voice — you approve it before launch.
You're live
Typically about a week from your first call. Shopify brands can go live even faster.
✦ One-click Shopify setup
Install from the Shopify App Store. Your product catalog syncs automatically, and reorder prompts connect right to checkout.
Quiz & instant recommendation
Under 2 min · no page redirects
Customers complete the quiz on your storefront and get a personalized recommendation immediately.
Automatic check-in prompts
Timed well · no app required
Smart, well-timed nudges bring customers back to share how a product is working.
Smart reorder reminders
Based on real usage
Timed to how a product is actually being used — not an arbitrary 30-day cycle.
Looks like your brand
Fully customizable · your colors, your voice
Accent color, font weight, and placement all match your site. Full white-label available on Enterprise.
~1 wk
From signup to live on your site
0
Lines of code required from you
64%
Of customers complete the quiz
3×
More reorders vs. no check-ins
How it all fits together
The quiz captures what a customer needs. Check-ins tell you if the recommendation worked. Your dashboard rolls it all up. The longer a customer sticks around, the sharper their profile gets — automatically.
What a customer tells us shapes what we recommend.
Real reactions refine future recommendations automatically.
Every check-in becomes a data point in your brand-level reports.
Get a demo
30 minutes. We’ll cover all four pieces using your actual products and customers, so you leave knowing exactly what this would look like for your brand.
A live look at the quiz with your products
How check-ins and reminders work
A preview of your dashboard
What setup on your site would look like