THE PLATFORM

Know them.
Then keep learning.

A portable profile, your catalog, product outcomes and a dashboard. Four pieces that make each other smarter.

01 / profile

The profile arrives before they do.

A connected shopper lands on your product page already known. There is no form to fill in, no account to create on your side, and no twenty questions asked before you have given them anything.

One tap, not a funnel

They connect the profile they already built in Hallie. It is on your page before they finish scrolling.

Scoped to what you sell

A skincare brand sees the skincare profile. Not their hair, makeup or fragrance answers, and never another brand’s customers.

New to Halite? They onboard in place

A shopper without a profile takes the Halite onboarding quiz inside the plug-in on your site, which builds it as they answer. They still get personalized picks on that first visit.

Theirs to switch off

Every connection is an explicit permission from the person, recorded against your brand, and revocable from either side at any time.

02 / ranking

Your catalog, ranked against that profile.

Every product you sell, scored against what this person actually needs — with a plain-English reason under each pick, including the ones that got pushed down.

Illustrative real-catalog serum packshot
Your storefront / Connected

Even Tone
Niacinamide Serum

94% match · $42 · 30 mL

Niacinamide and tranexamic acid — what dark marks actually respond to. No acids or fragrance, so it suits skin that reacts.

See it with your catalog ↗

Example catalog and recommendation.

Only your products

Every pick comes from your own catalog. Never a generic recommendation, never something you don't sell.

A reason under every pick

Written in the shopper’s own terms — the concern they named, the texture they prefer, the budget they keep to.

It says why not, too

A product that scores badly shows what pushed it down, so a recommendation reads as advice rather than advertising.

Sharper every visit

What they buy and how it goes feeds back in, so the second visit starts from a better place than the first.

03 / outcomes

Then you find out whether it worked.

Instead of waiting for a return or a review, Halite asks how it is going on a regular cadence. Every answer updates the profile the shopper owns — and tells you, at the product level, what is landing.

Outcomes at the product level

Customers rate how a product is working across a few key measures. Every answer updates their profile and your reports.

What worked, and what didn't

Good reactions and bad ones both get logged against the specific product, so you know what to fix and what to double down on.

Are they still using it?

We track whether people stick with what they bought. A drop-off is one of the earliest signs someone is about to leave.

A progress update, written for them

Customers see a simple summary of their own progress. You see the trend data behind it.

04 / dashboard

One dashboard, in plain language.

Every profile, ranking and outcome rolls up into one view of who your customers are, what they need, and what is actually working — built to be read by your team, not a data analyst.

Halite brand dashboard preview with connected profiles, engagement, retention, revenue and post-purchase drivers
Illustrative workspace · Sample data

A single view of your customers

Total active customers, happiness scores, top concerns and how engaged people are — updated automatically as outcomes come in.

See what's actually working

Which products and ingredients drive the best results across your customer base — and where you have a gap in your lineup, before a competitor fills it.

A heads-up before customers leave

Dropping engagement and satisfaction are early warning signs. We surface who is at risk so your team can reach out first.

How you compare to the market

Your concern distribution against anonymized, market-level trends — so you know where your lineup fits and where the white space is.

05 / setup

One link on your site. No quiz to build.

Everything above runs inside a plug-in we install for you. Your customers never leave your store, you never touch a line of code, and there is no questionnaire for your team to write or maintain.

Send us your catalog

A spreadsheet works fine, or connect Shopify and it syncs on its own.

We build and install it

Matched to your brand's colours and voice — you approve the whole thing before launch.

You're live

Typically about a week from the first call. Shopify brands can go faster.

Profile connect, in one tap

A connected shopper is recognised on your storefront and sees personalized picks immediately.

Onboarding for anyone new

A shopper without a profile answers the Halite onboarding questions in place, and gets the same personalized result on that first visit.

Outcome prompts, timed well

Well-timed nudges bring customers back to say how a product is working. Every answer sharpens the profile.

Looks like your brand

Accent colour, font weight and placement all match your site. Full white-label available on Enterprise.

Make it yours

Your catalog.
Already connected.

30 minutes, no slides. Walk through your own catalog and what a connected shopper sees.

Book a demo ↗
Book a demo

See your own store,
already knowing someone.