For consumers · Beauty first, the whole shelf next
Add the products you actually own. Log what you use. Hallie learns your skin, your hair, your scent, your shades — then carries that with you, so the next brand you shop already knows what fits. And every bit of it earns you points you can cash out.
Android & web today · iOS coming · No card, ever
Your barrier serum is nearly empty and you rated it 5/5 twice. Want me to line up a repurchase reminder?
yes — and what pairs with it?
Today’s log
Skin Care
Logged
Makeup
Not yet
The part that saves you time
You’ve answered “what’s your skin type” a hundred times, for a hundred brands, and none of them remembered. Build it once in Hallie and it comes with you: every Halite partner brand you shop starts off already knowing your type, your tone, your concerns and what’s let you down before.
You decide when it travels — and you can switch it off, or take the whole thing with you, any time.
Your profile, at a new brand
You walk in known. No quiz, no twenty questions, no starting over.
Each one earns points. Each one makes the next recommendation sharper — here and everywhere else you shop.
Snap the bottle — Hallie reads the brand, name and size off the packaging. Or type it. Keep a Wishlist and a graveyard of Empties too.
Tick what you used, rate it, say how it went. Makeup gets two extras — how long it lasted, how it looked by the end of the day.
She reads your profile, your quiz answers, your products and every log before she replies — so “what should I use tonight?” gets a real answer.
One per category — skin type, hair type, undertone, concerns, and your shade on the 10-tone Monk scale. This is the part that travels.
Beauty first — not beauty only
Beauty is where we started, because it’s where the questions are hardest — shade, texture, skin tone, sensitivity. But the mechanics don’t stop there, and neither do the brands on the other side of Halite. Anything you buy on repeat, use on a routine, and form an opinion about is something Hallie can learn from.
Perfume gets occasion, mood and season. Skin and body get AM/PM routine tags. Makeup gets a shade and a “how well does this match me” rating. The questions fit the product, so the answers are worth something.
Same shelf, same log, same quiz — a different set of questions per category. Every category we add is another one your profile can walk into pre-answered.
🔥
A streak, whatever the category
Any day you add, log or answer something counts — in your own timezone.
You’re doing the work — you should be paid for it
No tiers, no expiry games, no catalogue of things you didn’t want. Reach 1,500 points and request a payout — you pick where it goes.
Your balance
320 points to your 1,500-point payout
How points land
Your profile, your call
Sharing with partner brands is a separate consent you grant yourself, and can withdraw the same day. Download everything you’ve ever entered, or delete your account and all of it, from your privacy dashboard.
Opt-in brand sharing — off until you turn it on
Export your full profile, any time
Delete your account — it takes everything with it
That’s enough for Hallie to start. Everything after that is a couple of taps a day.
Works in any browser · Android app available · iOS in progress
Here for your brand instead?
Halite is the other side of this — the platform CPG brands use to meet customers who already have a profile.