Halite

For beauty & fragrance brands

Turn every shopper into a known customer.

Your customers build one profile — their full routine, preferences and goals — and your brand gets to access it in one tap. So from their very first visit, your store already knows them.

Consumer-permissionedOne link on your siteLive in a week
94% match

Even Tone Niacinamide Serum

$42 · 30ml

  • Niacinamide and tranexamic acid — what dark marks actually respond to
  • No acids or fragrance, so it suits skin that reacts
  • Within the $50 you tend to spend
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Questions asked

0

More customers stay

30%

Built for the categories where fit decides the sale

SkincareHaircareFragranceBody & bathColour cosmeticsWellness

How it works

Three steps, and none of them are yours.

01

Jamie’s profile

Built in Hallie · 38 days logged

What they told Hallie

Dark marksCombinationReacts easilyUnder $50

On the shelf

+9

Build

Shoppers build it in Hallie — their routine, their concerns, what actually worked. You write none of it.

02
H

Connect your Hallie profile

Nubian will see

Your skincare & body answersNothing from hair, makeup or fragrance
ConnectNot now

Access

One tap on your site connects it. No quiz, no form, no account — and revocable any time.

03

Your catalog, ranked

Even Tone Serum94%
Glycerin Lotion88%
Shea Body Cream76%
Glycolic Peel 15%31%

Personalize

Your catalog, ranked against that profile, with a plain reason under every pick.

What brands get

Eight things you can’t buy anywhere else.

Personalized storefront

A store shaped to each shopper's skin, routine and goals — from the first page they land on.

Real product matches

They see why each pick fits. Recommendations that read as helpful, not as advertising.

Higher quiz completion

One-tap permission replaces the drop-off quiz. Nobody abandons a form they never had to fill in.

The whole customer

Their full routine and outcomes — not just the two things they happened to buy from you.

Grow retention and reorders

Time replenishment, recommend the next product, and lift AOV and lifetime value together.

Cross-brand signals

Which ingredients and notes they use elsewhere — for basket size and for product development.

Affiliate reach on Hallie

Your catalog surfaced to high-intent shoppers already telling Hallie what they need.

Future-ready for AI

Clean, structured context that AI shopping agents can actually act on when they arrive.

30%

More customers come back and buy again after a personalized recommendation.

15–18%

More people buy when they get a match built for them, instead of browsing alone.

39%

Bigger orders when the recommendation actually fits what someone needs.

50%

Lower cost to win new customers — because you're keeping more of the ones you have.

The portable profile

Day one isn’t day zero.

A Halite profile belongs to the person, not to any one brand. They build it once and it travels with them, with their consent, to every Halite brand they meet next. Your store is never their first conversation.

Without Halite

1A stranger lands on your product page
2You ask for twenty answers before you've given them anything
3Most drop out; the rest get a first guess
4Months of orders before you know whether it fit

With Halite

1They arrive already carrying a profile
2One tap to connect it — there is no quiz to abandon
3The first recommendation is precise, from your catalog
4What they buy and how it goes sharpens it for next time

One person, one profile

Not a cookie and not an email list. One identity per person across every Halite brand, built from what they told us themselves.

Brand-agnostic by design

Skin type, hair type, undertone, concerns and goals travel. Your catalog, your pricing and your customer list stay yours alone.

Consent is the gate

Nothing moves between brands until the person switches partner sharing on, and it stops the moment they switch it off.

Consumer-permissioned · only aggregate signals are shared across brands.

Why brands choose Halite

The only one where the customer arrives already known.

Other tools start every customer from scratch, then stop once they’ve suggested a product. Halite starts warm — and keeps listening.

← Scroll sideways to see every brand →

Compare featuresHalite ✦Built for the whole customer journeyRevieveQuiz & recommendation toolsKlaviyoEmail & SMS marketing platformOutersignalCustomer data & analytics tool
Customers arrive with a profile already built
Profile follows the customer across brands
The shopper builds and controls it themselves
Personalized recs from your real catalogSome
Learns and gets sharper with every check-in
Warns you before a customer leavesSome
Know which products customers love (and which they don't)Some

“Some” means the feature exists in a limited form, is bolted on from a different part of the product, or is only on higher-priced plans.

One company, both sides of the shelf

The shopper builds it. The brand benefits. The shopper gets paid.

Halite is the brand side. Hallie is the app where people build and own the profile — and earn points for keeping it current. Neither works without the other, and the person sits at the switch.

See the shopper’s side ↗

Book a demo

See your own store, already knowing someone.

30 minutes, no slides. We’ll rank your real catalog against a real profile and walk through exactly what a connected shopper would see on your site.

Your catalog, ranked against a live profile

What a shopper sees the moment they connect

Exactly what you see, and what you never see

Pilot scope, timeline and what we need from you

Or email demo@haliteintelligence.com

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