Built for beauty & CPG brands
Every quiz, check-in, and review your customers give you turns into one simple, up-to-date picture of what they need — so you can recommend the right product, catch problems early, and stop losing customers to guesswork.
30%
More customers come back and buy again after a personalized recommendation.
15–18%
More people buy when they get a match built for them, instead of browsing alone.
39%
Bigger orders when the recommendation actually fits what someone needs.
50%
Lower cost to win new customers — because you're keeping more of the ones you have.
Where most beauty & CPG brands get stuck
A customer takes your quiz or makes a purchase, and that's the last real information you get. Their needs change, but your picture of them never does.
You suggest a product. They buy it, or they don't. Either way, you rarely find out if it worked for them — or why they never came back for more.
By the time a customer stops ordering, they've usually been unhappy for weeks. Without regular check-ins, there's no early warning — just a lost customer.
How Halite works
Every quiz, check-in, and product reaction builds a fuller picture of each customer — so your next recommendation is a little sharper than the last.
A short, friendly quiz — under 2 minutes — learns what each customer needs, prefers, and can afford. No forms, no friction.
We match them to real products from your own catalog. Never a generic pick, never something you don't actually sell.
We follow up on a regular cadence to ask how it's going. Customers tell us what's working, right from your site.
When satisfaction drops or someone goes quiet, you'll know — in time to actually do something about it.
What you actually get
How well we know each customer
A profile that keeps learning
Every quiz answer, check-in, and product reaction adds to a simple, current picture of each customer — what they like, what’s working, and what they might need next. You’re never personalizing off information from six months ago.
A heads-up before someone leaves
When a customer’s check-ins slow down, satisfaction drops, or they simply go quiet, we flag it. Your team gets a heads-up in time to reach out with the right offer — before they cancel or just stop ordering.
Active customers
4,218
↑ 12%
Happiness score
7.4 / 10
↑ 0.8
Top concern
Dryness
38% of customers
At risk of leaving
6.2%
↓ 1.4%
What customers care about most
One dashboard, the whole picture
See what your customers care about most, which products are winning, and where you’re missing the mark — all in one place, in plain language. Built for a marketing or ops team to read in five minutes, not a data analyst.
Recommendations that actually fit
Every recommendation comes from your own product catalog — matched to what each customer actually needs and can afford. The more we hear from a customer, the better the next recommendation gets.
Recommended for Tone 08 · dry & uneven tone
Want to see it all in action?
We’ll walk you through the whole thing — using your own products, not a generic demo.
Getting started
No developers, no code, no IT ticket. Send us your product list, tell us about your brand, and we build and install everything for you. On Shopify, it’s even faster.
Send us your product list
A spreadsheet works just fine — no special format required.
We build and install your quiz
Matched to your brand's look and feel. You review it before it goes live.
Customers start checking in
You start seeing real answers — what's working, and what isn't.
✦ One-click Shopify setup
Already on Shopify? Install from the App Store and your product catalog syncs automatically — nothing to configure by hand.
A quiz customers actually finish
Under 2 minutes · feels like a conversation
A friendly, short quiz builds a real profile and hands back a personal recommendation instantly — right on your site.
Check-ins that happen on their own
Automatic · no extra work for your team
Customers get a gentle nudge to share how a product is working out. Every answer sharpens their profile.
Reorder reminders, timed right
Based on real usage · not a guess
Instead of a generic "reorder in 30 days" email, reminders are timed to how a customer is actually using the product.
A progress update customers love
Written for them · builds loyalty
Customers see a simple summary of their own progress. You get the trend data behind it.
Why brands choose Halite
Other tools stop once they’ve suggested a product. Halite keeps listening — and helps you act on what it hears.
← Scroll sideways to see every brand →
| Compare features | Halite ✦Built for the whole customer journey | RevieveQuiz & recommendation tools | KlaviyoEmail & SMS marketing platform | OutersignalCustomer data & analytics tool |
|---|---|---|---|---|
| Personalized recs from your real catalog | ✓ | ✓ | Some | ✕ |
| Learns and gets sharper with every check-in | ✓ | ✕ | ✕ | ✕ |
| Warns you before a customer leaves | ✓ | ✕ | Some | ✕ |
| Easy-to-read dashboard, no data team needed | ✓ | Some | Some | ✕ |
| Built to work well for every skin tone | ✓ | Some | ✕ | ✕ |
| One-click Shopify setup | ✓ | ✕ | ✓ | ✕ |
| Works on any website — no developer needed | ✓ | Some | Some | Some |
| Know which products customers love (and which they don't) | ✓ | ✕ | Some | ✕ |
| Regular, automatic check-ins with customers | ✓ | ✕ | ✕ | ✕ |
“Some” means the feature exists in a limited form, is bolted on from a different part of the product, or is only on higher-priced plans.
Built for every customer
A lot of beauty AI was built and tested mostly on lighter skin tones — so recommendations quietly work worse for everyone else. Halite is built on the Monk Skin Tone Scale, an industry-standard set of 10 tones used by dermatologists and researchers, so the match is just as accurate no matter who’s asking.
The Monk Skin Tone Scale — all 10 tones, fully supported.
10
Skin tones fully supported
100%
Recommendations from your real catalog
0
One-size-fits-all picks
✓
Same accuracy, every skin tone
Get a demo
30 minutes. No slides — we’ll walk through exactly how it would work for your brand and your customers. You’ll leave knowing exactly what to expect.
A live walkthrough using your own products
How the customer quiz looks and feels
How we’d flag customers at risk of leaving
Answers to any question you have — no pressure